The best marketing strategy begins with a compelling story

I'm a performance-driven marketing & consumer strategy leader who puts the customer at the heart of every decision, knows inspired teams drive great work, and believes that innovation & creativity thrive best when supported by clear organization and efficient processes.

I have nearly a decade of global expertise managing diverse B2C and B2B teams from around the world, especially developing numerous new marketing programs and functions from scratch. I formed the partner marketing program at Eventbrite and led B2B demand generation with the best tech companies around, such as Facebook, Instagram, LinkedIn, Grammarly, MailChimp, SurveyMonkey, and Square, to name a few. I started the Tiqets brand marketing team with two people and have grown it to a team of twenty with new functions and increased focus. I thrive while testing and iterating on new strategies to find the next big lever of growth for the business.

I'm an expert in B2B demand generation, B2C consumer strategy, content strategy including translations & localization, SEO, PR, product marketing, and social media (organic and paid), and storytelling is my passion — my side hustle is a murder mystery novel.

Recognition: Webby Award Nominee for Virtual Campaigns 2020; Phocuswright Young Leader 2020